Born on SuperShe Island

Our natural and empowering spirits collection was inspired by the only private island just for shes, tucked away in the Baltic Sea off the coast of Finland.


After spending weeks with hundreds of women from around the globe on SuperShe Island, we’ve acquired rare insight into what real women actually want to drink. We’ve figured out what they’ve been missing and taken the guesswork out of buying spirits: you’ll never again have to wonder what she drinks.

Founded by a She

Kristina Roth has had a successful, 20-year career as an innovative entrepreneur. She grew her previous company from 0 to 65M revenue, and as a result was twice awarded a spot on Forbes’ “10 Fastest-Growing Women-Owned Businesses in the World” list. After selling said company, she started SuperShe Island, which went viral overnight.

The clear global desire for something just for women is what inspired her to create the SuperShe Spirits Collection, and her extensive observations of women on the island helped her figure out how women think — and, of course, what they want to drink.

Made by Shes for Shes

We went out of our way to stay true to our brand and work only with women during production. Kristina Roth brings the branding and vision to Erica, and Callie who distills the spirits. Three shes work together in a male-dominated industry to produce the only spirits collection made by shes, for shes.

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